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One thing that’s sure to discourage people from looking at your business flyer is a crowded, busy layout. This can be as simple as “Call us at 1-800-BuyStuff”.
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Interest – Your text and images should be sufficient to create interest in the reader, causing them to read on, rather than stop after the headline.ĭesire – Your text and graphics should be enough to create a desire within the reader for the product or service being highlighted in your flyer or brochure.Īction – You need a call to action in your material. Grab attention – Your design and text should be compelling enough to make a potential reader give it a second look. What kind of words are attention-grabbing? Consider the following words if they are part of your strategy:īoth flyers and brochures should be planned according to AIDA, which stands for Attention, Interest, Desire and Action. Make them bigger, bolder or brighter than other lettering to create distinct emphasis.
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Make contact details and other essential information instantly accessible-pull out a website address in a bold color, or make sure the date and time of an event or sale is blown up to large-scale.Īpply a WYSIWYG (What You See Is What You Get) attitude-if you’re selling a product make sure to feature an image of it.Ĭertain keywords or phrases can help sell the information in the flyer design. And don’t be afraid to let a big, bold header dominate a large part of the flyer. Make information easy to read-make sure your font sizes are large and your leading generous. A flyer reader’s attention span is super-short, so make what they read in that split-second count. Keep the information concise-edit the text content down to the essential information only and don’t be tempted to waffle. Of course, design plays a significant role in converting sales, but it isn’t necessarily the most tastefully designed business flyer that will push the right buttons. Prioritising function over form before you start out designing will help to get your brain in the right place. The information on it also has to be clear and concise enough to convince that person to check out your shop or attend your event. Whether you’re advertising a computer sale or a club, you need to remember that your flyer has to be striking enough to be picked up and looked at. Here are the most effective tips to make your business flyer works well and to be kept by potential customers